Media

Futbol de Primera radio will be on site at Azteca Stadium next Wednesday August 12, 2009 to broadcast exclusively the historic World Cup Qualifying match between Mexico and the US. FDP’s coverage will begin at 3:30PM ET/12:30PM PT and the game will reach 96 radio stations (of which 36 are FM’s).

Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.

A mocha flavored silver lining can now be part of consumers’ manic Mondays. McDonald’s is teaming with Millennial Media in the restaurant giant’s first mobile campaign to target the Hispanic demographic.

Boost Mobile continues to take a stand against what may be perceived as abuse by many Hispanic wireless customers and is launching the next installment of its a Sin Abusos‚ (No Abuses) Spanish-language marketing campaign.

The mobile platform boasts a dizzying number of options available to marketers – including, but not limited to: text and multimedia messaging, content and display advertising adapted for mobile mini-browsers, “conventional” online content and display advertising for PC-like browsers (from newer smartphones like the iPhone and Android G1), mobile applications, mobiles games, paid search, as well as proximity-based interaction through outdoor media/displays and shortcodes used in integrated marketing efforts, both of which cover the “last mile” for reaching consumers. Download report here.

While some marketers believe a presence on Twitter is all that matters toward building a social media presence, this White Paper shows the proper first steps toward creating a much more involved and intelligent strategy that helps their social media efforts integrate with the overall brand seamlessly. The paper speaks to audience analysis, consistency, the meaning of ROI in a social media setting and more. Download here.