A new report published by Razorfish indicates that about 33 percent of consumers are not connecting with brands on social networks — creating a large, untapped audience for marketers willing to adapt to the social world. Fluent: The Razorfish Social Influence Marketing Report urges marketers to change the way they build relationships with consumers by abandoning one-way messaging and engaging with them on an authentic, personal level.
Media
Viva Los Internets!
As we’re about to put our first wise Latina on the U.S. Supreme Court, it is somewhat serendipitous that I’d been planning for some time to write about the U.S. Hispanic online marketplace. It is an interesting and fast-growing space, distinctly different from the general market, and too, distinctly different from offline U.S. Hispanic media marketplaces.
How we use Mobile Phones.
A multicountry study from Lightspeed Research sheds light on how consumers use their mobile phones in the US, UK, France and Germany.
More than Half the homes in U.S. have three or more TVs.
This year about 54% of homes in the U.S. had more than 3 or more television sets, 28% had 2 television sets and only 18% had 1 television set.
Caribevisión Network denies Chapter 11 filing.
As reported by HispanicAd.com this morning. According to Spain’s El Confidencial, Caribevisión filed for Chapter 11 protection, but Emilio Braun Burrillo – Chief Media Officer of Caribevision states ….
Univision’s 6th Annual ‘Premios Juventud’ Youth Awards Show.
In a night of many firsts, superstars Marc Anthony and Ricardo Arjona provided two of the most memorable moments with their performances. Marc Anthony and La Quinta Estación, who performed together for the first time ever, premiered their new single “Recuérdame” against the backdrop of a tornado. In another first on the “Premios Juventud” stage was singer/songwriter Ricardo Arjona singing a medley of his hits “Minutos,” “El Problema,” and “Como Duele.”
The Internet and the Recession.
Some 69% of all Americans have used the internet to cope with the recession as they hunt for bargains, jobs, ways to upgrade their skills, better investment strategies, housing options, and government benefits. That amounts to 88% of internet users.
Smartphone satisfaction Numbers.
According to the “Smartphone Usage and Brand Study” from Crowd Science, 13% of mobile phone users surveyed worldwide (with approximately half from the US) use iPhones, overtaking Blackberry at 9%.
