Arbitron Inc. announced that it has commercialized its Portable People Meter radio ratings service in the Miami-Ft. Lauderdale-Hollywood, Florida market and is releasing radio audience estimates for the June 2009 PPMTM survey month to its subscribers in Miami-Ft. Lauderdale-Hollywood.
Media
Florida AG sues Arbitron over PPM.
Florida Attorney General Bill McCollum filed a lawsuit against Arbitron, Inc., seeking to block the release of flawed radio station ratings. The lawsuit states that Arbitron’s sampling methodology produces unreliable ratings that significantly undercount minority listeners and has thus failed to achieve accreditation in most markets.
Station swaps give Univision Radio a Big Stick in NYC.
Univision Radio will pay the Times Company $33.5 million to exchange the FCC 105.9 FM broadcast license and transmitting equipment for the Times Company’s license, equipment and stronger signal at 96.3 FM.
The Great GRP Debate.
Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points).
IAB Mobile Buyer’s Guide.
The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for advertisers looking to reach people on the move.
Multiculturalism asserts itself on the greens.
The great national golfing nightmare is over. And we have a Mexicana and a South Korean woman among others to thank. Published by Manny Gonzalez. To read El Blog CLICK above.
Personal recommendations & consumer opinions posted online most trusted form of advertising globally
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
