The NPD Group, Inc. announced the results of its fourth annual study on the global sports market, Global Sports Estimate 2009. According to the report, worldwide sales of sports equipment, apparel, and footwear sales remained flat at $ 284 billion USD (€ 219 billion*) in 2008, down from a 4 percent increase the previous year.
Media
Fox Sports en Español Magazine on HOLD.
Fox Sports en Español announced it has ceased publishing Fox Sports en Español Magazine with Cuatro Media, Inc. The network is in active discussions with potential new partners to re-launch its national print publication in the coming months.
Online Behavior focuses on User Intent: Underscores need for new approaches in Digital Communication
According to the Ruder Finn Intent Index, more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business. Online business isn’t dead but marketers who can’t connect with their consumers’ intent do so at their own peril.
TV pioneer Paquito Cordero dead at 77.
Local television pioneer Paquito Cordero died at his home Tuesday morning. He was 77.
Cordero, a veteran TV producer, comedian and screenwriter, had been troubled by respiratory problems in recent years.
Movie reviews from a Latino perspective.
Jack Rico is founder and editor of Showbizcafe.com, a website dedicated to providing movie information and reviews to Spanish speaking audiences. After 10 years in front of the cameras as the weather and entertainment correspondent for WXTV/Ch. 41 in NY, he decided to change career paths and go behind the scenes to give us a more in depth look at movies today, from a Latino point of view. To listen to podcast CLICK above.
Social Media is emerging as a Direct Marketing Channel.
StrongMail Systems, Inc. announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009.
