Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Media
Global Sports Market Estimate 2009.
The NPD Group, Inc. announced the results of its fourth annual study on the global sports market, Global Sports Estimate 2009. According to the report, worldwide sales of sports equipment, apparel, and footwear sales remained flat at $ 284 billion USD (€ 219 billion*) in 2008, down from a 4 percent increase the previous year.
Fox Sports en Español Magazine on HOLD.
Fox Sports en Español announced it has ceased publishing Fox Sports en Español Magazine with Cuatro Media, Inc. The network is in active discussions with potential new partners to re-launch its national print publication in the coming months.
Online Behavior focuses on User Intent: Underscores need for new approaches in Digital Communication
According to the Ruder Finn Intent Index, more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business. Online business isn’t dead but marketers who can’t connect with their consumers’ intent do so at their own peril.
