Despite some initial confusion and delays, a majority of U.S. consumers think positively about tomorrow’s official digital television (DTV) transition, and many will likely switch to free over-the-air reception from fee-based cable or satellite subscriptions, according to a survey.
Media
ImpreMedia and Fundación México Unido reach content agreement.
ImpreMedia and the Fundación México Unido, A.C. (United Mexican Foundation) have agreed that, starting June 11, the news material prepared by Fundación México Unido, will be made available to be published by impreMedia.
Troika Design Group gives Telemundo a vibrant New Identity.
Troika Design Group has been tapped by NBC Universal’s Telemundo to give the Spanish-language TV network a sophisticated new identity.
2.8M homes still unready for DTV Transition on June 12, 2009.
In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.
Digital Transition will remake TV Experience for diverse group of Viewers.
Often we only recognize important moments in retrospect — but we already know that this Friday will be a watershed day in media. When analog TV signals are erased from the U.S. airwaves and replaced by digital, a small percentage of households will lose TV access, despite the availability of converter boxes and government coupon programs; but many others have been or will be introduced to new programming, ads and technologies as a result of the transition — changes that could shift their viewing behavior forever.
34 Million Moms Online.
Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.
Trust Word-of-Mouth.
In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship.
3 Days to DTV Transition: Debunking Myths About DTV.
Ignorance is bliss in some situations, but not when it comes to understanding the facts about the transition to digital television (DTV). With only four days to go until the switch, the Federal Communications Commission wants to ensure that consumers know what it takes to get ready for the switch on June 12. Here’s what consumers should know ……
