Media

A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results.

Set profiles to private.

There is some good news and bad news about workplace social media.

At this past Memorial Day activities I was reminded of how vast the interpersonal connection differences are between Anglos and Latinos.

It is more than a “high-touch” and “light-touch” difference; it is a deep-rooted cultural value with a much stronger meaning than needing physical contact to express affection. And importantly, it is a cultural value that does not disappear or diminish with increased acculturation.

3.1 million or 2.7% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just over two weeks until the transition.

Young, hip and ad-friendly.

It appears that the Apple iPhone, one of the hottest gadgets from one of the most cutting-edge companies in the world, may kick mobile advertising up a notch.

Looking for ROI…

The economy is putting ever-increasing demands on marketers to make every dollar count and demonstrate positive ROI.

This paper offers ways of using social media platforms such as blogs to cost-effectively understand the consumer and track brand buzz. A brand’s survival depends on the management team’s knowledge of the consumers’ needs and of the market as a whole.

To define the key elements of social advertising and showcase best practices for consumer control and privacy, the Interactive Advertising Bureau (IAB) announced the release of “Social Advertising Best Practices,” the next step in the IAB’s ongoing efforts to build the advertising infrastructure of social media.