At this past Memorial Day activities I was reminded of how vast the interpersonal connection differences are between Anglos and Latinos.
It is more than a “high-touch” and “light-touch” difference; it is a deep-rooted cultural value with a much stronger meaning than needing physical contact to express affection. And importantly, it is a cultural value that does not disappear or diminish with increased acculturation.
3.1 million or 2.7% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just over two weeks until the transition.
Young, hip and ad-friendly.
It appears that the Apple iPhone, one of the hottest gadgets from one of the most cutting-edge companies in the world, may kick mobile advertising up a notch.
Looking for ROI…
The economy is putting ever-increasing demands on marketers to make every dollar count and demonstrate positive ROI.
This paper offers ways of using social media platforms such as blogs to cost-effectively understand the consumer and track brand buzz. A brand’s survival depends on the management team’s knowledge of the consumers’ needs and of the market as a whole.
To define the key elements of social advertising and showcase best practices for consumer control and privacy, the Interactive Advertising Bureau (IAB) announced the release of “Social Advertising Best Practices,” the next step in the IAB’s ongoing efforts to build the advertising infrastructure of social media.
Discovery en Español announced an Upfront slate of programming that capitalizes on a content strategy that resonates with viewers and advertisers alike.
At its second upfront, the two-year old V-me staked its claim as one of the leading Hispanic TV broadcast networks in the U.S. During the upfront event held at New York City’s Samsung Experience, the network showcased its highly-desirable viewers, its 2009-2010 programming mix of smart, engaging entertainment and its rapidly growing distribution.
Telemundo Communications Group unveiled its 2009-2010 original programming season at a press conference held at The Modern in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernández, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing and Adriana Ibañez, Senior Vice President of Programming.
Univision Communications Inc announced a robust programming line-up for Univision, TeleFutura and Galavisión in the 2009-2010 season. The new programming slate includes the exclusive Spanish-language broadcast of the 2010 FIFA World Cup South Africa™ in high definition, novelas, and reality shows.
