The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform’s value and impact. To deliver consistency into this rapidly evolving means of communication, the Interactive Advertising Bureau (IAB) today announced the release of “Social Media Ad Metrics Definitions.” The document divides social media into three distinct categories and defines the metrics specific to each type.
Media
Citadel Media en Espanol launches weekday radio show with Maria Marin.
Citadel Media en Espanol announced that the show with Maria Marin is expanding to include weekdays Monday-Friday in addition to its regular Sunday evening timeslot.
3.1% of TV HHs not ready for DTV.
Hispanic households improved readiness by four-tenths of a percentage point, but remain less prepared than the composite with 5% completely unready.
Marketers moving to Digital Media.
Looking for an upside.
In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories.
In most cases, that means online.
Dissecting the 2008 Electorate: Most Diverse in U.S. History.
The electorate in last year’s presidential election was the most racially and ethnically diverse in U.S. history, with nearly one-in-four votes cast by non-whites, according to a new analysis of Census Bureau data by the Pew Research Center. The nation’s three biggest minority groups–blacks, Hispanics and Asians–each accounted for unprecedented shares of the presidential vote in 2008.
U.S. Closing Mobile Usage Gap
Compared to 800 million cars, 850 million personal computers, 1.3 billion fixed landline phones, 1.4 billion credit cads, and 1.5 billion TV sets–there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one.
