Media

Marketers moving to Digital Media.

Looking for an upside.

In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories.

In most cases, that means online.

Dissecting the 2008 Electorate: Most Diverse in U.S. History.

The electorate in last year’s presidential election was the most racially and ethnically diverse in U.S. history, with nearly one-in-four votes cast by non-whites, according to a new analysis of Census Bureau data by the Pew Research Center. The nation’s three biggest minority groups–blacks, Hispanics and Asians–each accounted for unprecedented shares of the presidential vote in 2008.

U.S. Closing Mobile Usage Gap

Compared to 800 million cars, 850 million personal computers, 1.3 billion fixed landline phones, 1.4 billion credit cads, and 1.5 billion TV sets–there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one.

Reaching Spanish preferring Hispanics on Facebook.

Facebook usage is exploding in Spanish speaking countries.

ESPN Films acquires The Lost Son of Havana.

Narrated by Academy Award-winning actor Chris Cooper (Adaptation, Breach), Lost Son of Havana offers a rare inside look at present day Cuba and its people as a 67-year-old Tiant returns to the place of his childhood. During his time there, he confronts once and for all the long-simmering feelings of love and loss he has for his family, his former teammates and the country he left behind.

Telemundo’s 11th Billboard Latin Music Awards delivers ….

Telemundo Communications Group announced its results for The Billboard Latin Music Awards Presented by State Farm, which aired live for the first time in High Definition on Thursday, April 23rd at 8pm EST.

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