Media

Social Media Marketing Industry Report.

To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

Social Media Marketing Industry Report set out to uncover the “who, what, where, when and why” of social media marketing with this report.

Digital Billboards hold Driver’s Attention.

According to a study by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute, a driver’s performance, speed maintenance, and lane keeping were not measurably impaired in any way along highways and other roads with billboards.

66.3M US TV Viewers are simultaneously using a PC while watching TV.

ver 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat.

Univision Radio refuses to sell with PPM.

According to Inside Radio, Univision Radio has decided not to sell advertisers and agencies with the use of Arbitron Personal People Meter (PPM) ratings data.

The reasons are simple. inaccurate and biased ratings that reflect the listenership of Hispanic formatted radio stations.

Grupo Radio Centro’s ‘Exitos 9 39FM’ in LA.

Grupo Radio Centro (GRC) introduced Exitos 9 39FM (KMVN) in the country’s top-rated Southern California Hispanic market.

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