3.8 million or 3.4% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 260,000 households in just two weeks. An update from the previous two weeks in March showed roughly 350,000 homes readying for the transition.
Media
Women in Radio Group 2008 Gender analysis study.
According to the latest MIW Gender Analysis Study released by the Mentoring and Inspiring Women in Radio Group (MIWs), out of 10,700 AM and FM radio stations accounted for by MStreet Publications as of November 2008, 1695 or 15.8% have women holding the GM position in 2008.
Spanish Radio ‘Heard Here Spots’ hit the Airwaves.
Radio Heard Here — the comprehensive, multiplatform, multiyear campaign formed by a partnership between the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital Radio Alliance — released eight new radio spots. Designed to air across all radio station formats, the spots underscore radio’s ubiquitous role in our everyday lives.
Social Media for Marketing.
A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007.
Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?
The Mobile Difference.
Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.
Mexico’s Grupo Radio Centro to launch LA radio station.
Emmis Communications Corporation announced it has entered into a long-term Local Marketing Agreement (LMA) for KMVN-FM (93.9) with one of Mexico’s leading broadcasting companies, Grupo Radio Centro, S.A.B. de C.V.
Estrella TV enters Miami Market.
Liberman Broadcasting, Inc. (LBI Media) announced that it has entered into an affiliate agreement with Sunbeam Television for WSVN 7, a Fox-affiliated television station licensed to serve the Miami-Fort Lauderdale market, the third largest Hispanic market in the United States, to broadcast on the station’s digital multicast channel, 7.2.
