Media

You’ve heard the hype, get ready for the reality.

2008 was the year when mobile media began to catch up with the hype, as both consumers and advertisers embraced mobile technologies like never before.

A study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800 pound gorilla” in the video media arena.

Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.

Alloy Access announced results from its recent Hispanic Newspaper Audience study, conducted in partnership with Excend Consulting Services. The report provides valuable data indicating that while mainstream and national newspaper readerships continue to suffer declines, Hispanic newspapers reign as a top media choice among today’s large and growing Hispanic population.

Ronald Gordon has been named President of Telemundo Television Station Group, it was announced by Don Browne, President, Telemundo Communications Group. Gordon was most recently President and CEO of ZGS Communications, a Hispanic-owned Spanish-language broadcasting company with interests in television and radio stations.