DISH Network Corporation announced a multi-year agreement with Univision Communications Inc.. The agreement includes carriage of Univision’s owned and operated broadcast stations, and distribution of Univision, TeleFutura and Galavisión network feeds.
Media
Telemundo becomes 1st Spanish-language Network to broadcast nationally in HD.
Telemundo announced that the network will have the capability to broadcast in high definition (HD) across the nation beginning April 2009.
State-by-State Mobile use data.
The heartland is mobile country.
How many households are going mobile-only?
Hispanics rush to get Online with Cell Phones.
As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.
Fútbol de Primera signs SBS’s WPAT 93.1 AMOR FM as its World Cup & Mexican National Team Affiliate.
Fútbol de Primera, home of the most important soccer radio rights in the world, including FIFA 2010 and 2014 World Cups, CONCACAF World Cup Qualifying, Mexican National Team, and CONCACAF’s Gold Cup, announced today a broadcasting agreement with Spanish Broadcasting System’s, 93.1 AMOR FM. The extraordinary addition of 93.1 AMOR FM in New York rounds out FDP’s affiliate list to 96 stations, including 35 FM’s. Now the World Cup and the games of the Mexican National Team will also be heard on one of the most traditional FM radio stations in the tri-state area, home to a vibrant and diverse Hispanic community.
de Quesada of Fox Sports en Espanol & Fox Soccer Channel honored by Elite Educational Institutions.
Raul de Quesada, Assistant General Manager and Senior Vice President of Marketing, Communications, and Creative Services for Fox Sports en Espanol and Fox Soccer Channel, will be recognized this year for a career of outstanding personal and professional achievements. In April of this year, Raul will be inducted into the Miami High School Basketball Hall of Fame as a member of the inaugural class and will also be honored by his undergraduate alma mater, receiving the Florida International University (FIU) Medallion, bestowed upon outstanding alumni.
Billboard to honor Pablo Raúl Alarcón.
Spanish Broadcasting System (SBS) announced that Billboard has posthumously honored Mr. Pablo Raúl Alarcón with its 2009 Hall of Fame Award, in recognition of his extraordinary contribution to the development of radio and Latin music in the United States. Mr. Raúl Alarcón, Jr. will accept the award at the Billboard Latin Music Conference.
Marketers Moving to Social Media.
Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
Beyond advertising: Choosing a strategic path to the digital consumer.
Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of traditional advertising. With digital consumers increasingly in control of their media experience and advertisers shifting their spend to more interactive, measurable formats, companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. To adapt and succeed – especially in the current economic environment – content owners, media distributors and agencies need to build a new set of capabilities now: cross-platform innovation, greater insights, open collaboration and digital processes.
