You’ve heard the hype, get ready for the reality.
2008 was the year when mobile media began to catch up with the hype, as both consumers and advertisers embraced mobile technologies like never before.
Media
Younger Boomers consume more Video Media than any other group.
A study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800 pound gorilla” in the video media arena.
The Mobile Difference: Wireless connectivity draws many users more deeply into digital life.
Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.
Hispanic Newspaper Readership prevalent Among Hispanic Consumers of All Ages.
Alloy Access announced results from its recent Hispanic Newspaper Audience study, conducted in partnership with Excend Consulting Services. The report provides valuable data indicating that while mainstream and national newspaper readerships continue to suffer declines, Hispanic newspapers reign as a top media choice among today’s large and growing Hispanic population.
