Media

Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief

Telemundo announced the cast for its new mini-series, Diario de un Gigoló (Diary of a Gigolo), a 10-episode provocative drama slated to premiere in 2022.

Telemundo kicked off its one-year countdown to the FIFA World Cup Qatar 2022, with a preview of its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world.

Meruelo Media in Los Angeles announced that its KLOS-FM Los Angeles, Calif. was named Rock Station of the Year and Cali 93.9/KLLI-FM Los Angeles was named Spanish Language Station of the Year at the 2021 National Association of Broadcasters’ (NAB) Marconi Radio Awards.

There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.

Univision Communications Inc. announced several promotions and appointments within its local media division, effective December 1st, as a direct result of Univision’s recent acquisition of affiliate stations in Orlando, Tampa and Washington D.C. from Entravision.

RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.

Daddy Yankee will join Chairman Thomas Axon and President Justo Moreno as owners of the team, which is based in San Juan and hosts its home games in the Hiram Bithorn Stadium.

Hemisphere Media Group, Inc. (HMTV) announced that John A. Garcia will join the company as Executive Vice President of Sales & Revenue.  Mr. Garcia will be responsible for growing and overseeing sales across all production pipelines and will play a key role in the company’s expansion to new client segments.

Starting at 7 PM (ET), the audiences will be able to enjoy a new block of programming beginning with: Mirador Mundial, Oppenheimer Presenta, En diálogo con Longobardi, Docufilms con María Celeste Arrarás and  Don Francisco: Reflexiones.

Marissa Solis the veteran marketing expert that helped Pepsico market many of their products as Sr. Vice President – Core Brands, Partnerships, and Media at Frito Lay.  Previously Ms. Solis also was the Vice President/General Manager – Hispanic Business Unit, Pepsico North America Beverages.

Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died.  By Adam Jacobson – Radio TV Business Report

A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry.  These findings show that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric.

When it comes to audio creative, there are a few commonly asked questions. What are best practices? Is a thirty-second ad better or worse than a sixty-second ad? What is the difference between a host-read ad versus a pre-recorded ad?

The report, which covers statistics for the 2019–20 TV season, tracks racial and gender diversity among key job categories, as well as ratings and social media engagement for 461 scripted shows across 50 broadcast, cable and streaming providers.

Like everyone, Hollywood studios had to get creative in 2020. UCLA’s latest Hollywood Diversity Report, published today by the UCLA College Division of Social Sciences, shows that 54.6% of the top films of 2020 were released solely via streaming subscription services, a major departure from business as usual.

It is hardly a secret that the television advertising landscape is rapidly transforming as consumers’ viewing habits become less straightforward. Audiences can access their favorite shows on traditional pay TV or across any number of digital touchpoints, like streaming services or network apps.