Media

Spanish Broadcasting System, Inc. (SBS) unveiled its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company’s culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.

AT&T Inc. and Discovery, Inc. announced a definitive agreement to combine WarnerMedia’s  premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment compan

The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.

A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television’s annual upfront marketplace.  

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

NBCUniversal Telemundo Enterprises unveiled its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino.

Nielsen has responded to the Media Rating Council (MRC)’s Monday news release regarding a confirmed understatement by as much as 6% of the Total Usage of Television (TUT) by Persons 18-49 during the ratings measurement company’s February 2021 measurement period.  By Adam Jacobson / Radio TV Business Report

Hemisphere Media Group, Inc. has announced that Pasiones, WAPA América and CentroAméricaTV will be fully distributed across Cox Communications’ (“Cox”) national footprint, joining their sister network, Cinelatino, also fully carried by Cox across the U.S.

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

Kanal D Drama exclusively presents the series “La Trampa del Amor” (Afili Aşk) for the Hispanic audience in the U.S. As of May 10th, its thousands of U.S. fans of Turkish dramas will be able to enjoy this fun romantic comedy, only on Kanal D Drama.

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”  By Adam Jacobson – Radio TV Business Report

THEMA América celebrates the 17th Anniversary of Canal 22 Internacional, the cultural channel of Mexico in the U.S., in May.

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

Univision’s TUDN announced its multi-platform coverage for the highly-anticipated UEFA EURO 2020.

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.

Pluto TV, a free streaming television service, unveils Pluto TV en español  one-stop-destination to stream English & Spanish speaking content – for free. Pluto TV currently streams to over 43 million monthly active users across three continents and 25 countries. With this expansion, Pluto TV’s US Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling over one-fifth of Pluto TV’s overall channel.

NBCUniversal Telemundo Enterprises announced the appointment of Federico Garza as Senior Vice President of Research Strategy and Insights.  Garza will be responsible for overseeing and developing comprehensive research plans through consumer insights, data capabilities and multiplatform measurement that will help drive and underscore the long-range business objectives across Telemundo.

Canela.TV will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Hosted by Canela Media’s founder and CEO Isabel Rafferty, the virtual upfront will reveal the exciting developments on Canela.TV’s slate for 2021 and beyond and showcase how advertisers can tap into the diversity and scale of Hispanic audiences.