Media

Social Media for Marketing.

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007.

Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

The Mobile Difference.

Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.

Mexico’s Grupo Radio Centro to launch LA radio station.

Emmis Communications Corporation announced it has entered into a long-term Local Marketing Agreement (LMA) for KMVN-FM (93.9) with one of Mexico’s leading broadcasting companies, Grupo Radio Centro, S.A.B. de C.V.

Estrella TV enters Miami Market.

Liberman Broadcasting, Inc. (LBI Media) announced that it has entered into an affiliate agreement with Sunbeam Television for WSVN 7, a Fox-affiliated television station licensed to serve the Miami-Fort Lauderdale market, the third largest Hispanic market in the United States, to broadcast on the station’s digital multicast channel, 7.2.

Mobile Advertising is (Finally) Moving.

You’ve heard the hype, get ready for the reality.

2008 was the year when mobile media began to catch up with the hype, as both consumers and advertisers embraced mobile technologies like never before.

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