Media

Will we miss newspapers?

A few weeks after 9/11, I had to attend a business meeting that was being held on the lot of a Hollywood movie studio. I had been inside studios for meetings before but right after 9/11 it was a major ordeal to get through the front gates. I think getting into the White House would have been easier, and I struggled to understand how these studios could be equating themselves with federal buildings and national monuments–the seats of our nation’s power.

Quite frankly I found the movie studios’ response a bit over-the-top and the epitome of arrogance. Call me cruel but I didn’t think that an industry that has not been kind to my Latino culture deserved unprecedented protection. I just couldn’t fathom shedding a tear if some disaster struck an industry that historically had misrepresented, disrespected or maligned my culture.

Published by Manny Gonzalez. To view El Blog CLICK above.

Univision goes directly to customers this Upfront.

Univision Communications Inc. announced its plans to redefine its Upfront approach and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. Univision will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout the month of April.

NAB challenges Nielsen Measurement of Consumer Readiness for Digital TV.

National Association of Broadcasters (NAB) President and CEO David Rehr sent the following letter to Nielsen Media Research urging the company to change its misleading methodology for measuring consumer readiness for the upcoming transition to digital television.

The Dwindling Digital Divide.

The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking.

Legendary Salsa promoter Ralph Mercado passes.

The legendary music promoter Ralph Mercado died Tuesday March 10, 2009.

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