Report by Keynote that offers how technologies from the Web to the mobile phone impacted key vertical industries in 2008.
Media
Nielsen Radio Measurement Service Study highlights.
Nielsen found that cell-phone-only homes logged nearly 23 hours of radio listening per week compared to just over 19 hours for the total sample.
NABOB & SRA disappointed with Arbitron’s Latest PPM Promises.
The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) expressed their disappointment and frustration with Arbitron’s recent promises to upgrade its Portable People Meter (PPM) sampling methodology. These promises will not cure the problems that have caused PPM data to be skewed and unreliable. Indeed, Arbitron has done nothing more than assure the public that, at some point in the next two years, it will address the most glaring flaws in its PPM methodology.
V-me: Zero to Sixty in under 2 years.
Just two short years after its launch in March, 2007 – a powerful content offer and an innovative distribution strategy tied to the digital transition have catapulted the V-me TV network to the top ranks of America’s Hispanic TV options.
In 35 U.S. markets, V-me is both a free over-the-air digital broadcast and a basic digital cable channel, as a result of its partnership with public television stations. In addition, V-me is carried nationally via satellite in both the basic and Hispanic packages of Dish Network and DirecTV.
Schaefer – President & CEO of NCC.
National Cable Communications (NCC announced the promotion of Greg Schaefer to President and Chief Executive Officer. Schaefer came to NCC in November 2002 as the firm’s Chief Operating Officer and was elevated to President on January 1, 2004.


























