Media

For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers’ Guide To Cable is the must-have resource of the planning season. Released by the Cabletelevision Advertising Bureau (CAB), the book provides a wealth of local and national demographic information as well as “cultural cues” that give deeper insight into who key viewing segments are and how they watch television.

The year 2008, in short, presented an extraordinary set of challenges to the practitioners and suppliers of direct mail marketing.

Univision Communications Inc. announced a multi-year carriage agreement with DIRECTV. The agreement includes carriage of Univision’s owned and operated broadcast stations and distribution of the cable network, Galavisión, and the network feeds for Univision and TeleFutura. This agreement includes, in certain markets, carriage of affiliated stations owned and operated by Entravision Communications Corporation, Equity Media Holdings Corporation and Fisher Communications, Inc..

The third season of Univision’s popular reality competition, “Nuestra Belleza Latina” (Our Latin Beauty; Sunday, March 1, 8pm – 10pm ET/PT; 7pm – 9pm Central) attracted nearly four million Total Viewers 2+. With the premiere of “Nuestra Belleza Latina”, the Spanish-language network took the #4 spot in the time period, beating CBS among Adults, Men and Women 18-34 as well as Persons 12-34.

Arbitron Inc. announced a realignment of the company’s executive staff, designed to facilitate effective decision-making in the company’s rapidly evolving research and media marketplace.

Fox Sports en Español announced a partnership with Thompson Boxing Promotions to carry exclusive coverage of its fight cards through 2011.