ZGS Communications announced that Mike Gillespie will lead national sales for the ZGS station group.
Gillespie currently serves as the Senior Vice President of Telemundo New England managing the Telemundo stations in Boston, Hartford/Springfield and Providence.
The NBA announced the launch of its third annual Noche Latina event, a program that recognizes the NBA’s fans and players from across Latin America and U.S. Hispanic communities. Noche Latina will take place in eight of the top 10 U.S. Hispanic markets this season (up from four in 2007-08): Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston and New York.
Throughout the week of March 2, “NBC News With Brian Williams” will take a look at the issues facing Hispanic Americans in a new series “We The People.” The series will cover a wide-range of issues and include pieces about areas adapting to the growth of the Hispanic population, to companies who are trying to benefit from it. Additionally, there will be reports about how new immigrants are surviving during the recession, health issues among the Hispanic community, and challenges surrounding education.
ImpreMedia announced that it has completed an unprecedented engagement study of its audience. The study demonstrates that impreMedia households are on average bigger, more connected with one another, more engaged with their media of choice, and more likely to influence the purchase decisions of others when compared to the general Hispanic market and to Spanish TV viewers in the US
According to Alejandro Sanchez – Publisher of Al Dia in Dallas, the newspaper will go from being a daily newspaper to a Wednesday and Saturday edition only. Due to their effective home delivery strategy, they already enjoy major readership increases and advertising revenue on these select days of the week.
