NCC (National Cable Communications) recently blended multicultural sales into its Regional Sales and Business Development teams.
Media
38% of Hispanics are NASCAR Fans.
Hispanics are America’s fastest growing demographic – and, according to a just-released report from rEvolution and Knowledge Networks, 38% of U.S. Latinos say they are at least “Casual” Fans of NASCAR. But Hispanics have not learned to love the sport at the same pace as the general population, with just 7% saying they are “Avid” Fans (“very interested”). This first authoritative, in-depth study of Hispanic NASCAR Fans provides insights into the cultural values and preferences of U.S. Latinos related to the sport – and how these point to key actions for expanding Latino involvement with NASCAR.
Listening Platforms – Brand monitoring grows up.
Two years ago, in Forrester’s brand monitoring Wave, we evaluated vendors that help marketers monitor mainstream and consumer-generated media in order to identify key trends in the market. But social forces have gathered plenty of momentum since that evaluation. Today, consumers actively participate in the dialogue around the brand — witness the power of the consumer in shifting marketing strategies of brands like Dell, Motrin, and Wal-Mart. To add insult to injury, advertising distrust grows as consumers turn to their peers for product and brand recommendations.
Telemundo announces finalists of the 2009 Billboard Latin Music Awards.
Telemundo announced the finalists for the 2009 Billboard Latin Music Awards presented by State Farm during the live broadcast of its morning show, “Levantate.”
FTC revises Online Behavioral Advertising Principles.
The Federal Trade Commission issued a report describing its ongoing examination of online behavioral advertising and setting forth revisions to proposed principles to govern self-regulatory efforts in this area. The key issue concerns how online advertisers can best protect consumers’ privacy while collecting information about their online activities.
ESPN to launch Global marketing effort for 2009 World Baseball Classic.
ESPN will launch a global promo campaign in support of the World Baseball Classic beginning Saturday, Feb. 14. Tagged, “National pastime. International stars”, the multimedia rollout will feature some of baseball’s top names – Jorge Cantu, Derek Jeter, Alex Rodriguez and Ichiro Suzuki – paying homage to their heritage and the pride it instills in them as they prepare to participate in the global baseball tournament.
