Media

Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.

LatinX 103.7 FM WCCM, of Costa Media Boston – the Boston Red Sox Spanish-language Station – will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

Univision Los Angeles announced the launch of a new morning radio show, “Levántate Con Ysaac Alvarez” (Wake Up With Ysaac Alvarez) on K-LOVE 107.5 FM. Starting October 11th, Alvarez will offer Latino listeners in Los Angeles heartwarming human interest stories, news of the day, comedy and interactive audience participation along with the best Latin music hits.

Telemundo stations Telemundo 31 / WTMO, which serves Spanish-speaking audiences in Central Florida and Telemundo Puerto Rico / WKAQ announced a news collaboration that will result in their respective audiences receiving live, local news coverage from each market during the stations’ newscasts.

Telemundo Deportes’ lead commentator Andres Cantor was honored during the National Soccer Hall of Fame celebrated this past Saturday, October 2 in Frisco, Texas. Cantor was honored after been named the recipient of the 2020 Colin Jose Media Award, which honors journalists whose careers have made significant long-term contributions to soccer in the United States.

NBCUniversal Local, a division of NBCUniversal, announced that it has completed its acquisition from Ramar Communications of four full power stations, one Class A station, three low power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.

Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

The World’s Most Used Apps, by Downstream Traffic

CNN en Español announced that renowned Cuban writer and poet Wendy Guerra is joining the network as a contributor and analyst, as well as a creator of alternative content for digital and on-air platforms.

Out of home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades. Today’s OOH is as hyper-focused as any highly contextual media channel that uses data to inform campaign objectives to reach distinct audiences. Recognized historically by consumers for larger-than-life physicality, OOH offers advertisers much more with an ever-expanding array of formats and placements that reach busy consumers with relevant messages on their path to purch

Whether you call it fútbol or soccer, there’s no denying the sport’s importance within Hispanic culture.

The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami.  By Adam Jacobson – Radio TV Business Report

“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.

Ampersand, the audience-first TV advertising sales, data and technology company, announced the availability of its Total TV Measurement solution for advertisers and agencies.

As more consumers go “screen-free” radio moves to the forefront of media planning

The pandemic hit the Spanish radio industry probably harder than any other traditional media.  Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown.    By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto

THEMA America, a Canal+ group company, announced the launch of Kanal D Drama’s standalone SVOD app dedicated exclusively to Turkish dramas dubbed in Spanish.