Media

A new cyber “eavesdropping” program to “Track the Yack” among mobile computer users has analyzed thousands of conversations, comments and opinions in online discussions groups to gain revealing insights into the sentiments and preferences of today’s diverse digital user base worldwide.

ImpreMedia announced that it will market Televisa’s mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.

Ricardo Alvarez del Castillo formerly Senior Vice President and General Manager of Heftel Broadcasting and before that with Tichenor Media System passed away on December 13, 2008.

More than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December.

comScore, Inc. reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

10.3 million U.S. mobile subscribers use mobile video, which still leaves 214 million U.S. mobile subscribers who don’t. In the markets in which Nielsen tracks video over phones, the U.S. is tops in terms of penetration, but at 5%, the medium is far behind even other mobile media. Three key developments in the space could fuel considerable growth in the market.

Commemorating its 10th year anniversary, the New York International Latino Film Festival (NYILFF), presented by HBO, today announced its open call for 2009 film submissions.