Grupo Televisa S.A.B. and Univision Communications Inc. today announced that they have amended the current Program License Agreement (“PLA”). In connection with the amended PLA, litigation between the parties underway in Los Angeles federal court has been settled and will be dismissed.
Media
Telemundo extends relationship with Billboard Latin Music Awards.
Telemundo Communications Group announced that the network has extended its multi-year deal with Billboard, a premier global music brand, to present the annual Billboard Latin Music Awards, with renowned producer, Tony Mojena continuing as the show’s Executive Producer.
DMA – Hispanic Direct Marketing: Techniques & Best Practices Report.
The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.
Directo Hispano now Freydell+Torres Diversity.
“Freydell+Torres Diversity is here to fulfill this new role, with an expanded digital offering,” said owner-partner Humberto Freydell in announcing the agency’s evolution.
El Gato launches in Los Angeles.
Entravision Communications Corporation announced that it introduced its new radio format called “El Gato” to the Los Angeles market on KDLD/KDLE 103.1 FM beginning on Saturday, January 17th.
Why Global TV Advertising will dominate and how Interactive Advertising Helps.
MRG’s new report shows how global developments in “Advanced Video Advertising” (AVA) for set-top boxes will continue to keep TV advertising dominant in global ad markets. By tracking both traditional and interactive TV advertising techniques, it provides an ROI calculation for each of the six most used interactive methods in the global advertising markets for Cable, Telco TV, Terrestrial, and Satellite operations.
How Big Will Mobile Get?
At least one-half of the planet has a mobile phone. It could go past 100% someday.
