Technorati’s State of the Blogosphere 2008 report has unearthed and analyzed the trends and themes of blogging.
Media
IBM Study shows Consumers will accept new forms of Advertising.
IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services — such as social networking and videos — on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits.
Brand Personality: Communicating Character and Authenticity in a Digital World.
Digital media technologies have opened many new channels of communication and information, giving companies the opportunity to develop much closer relationships between their brands and their consumers. As a result, both companies and their brands have had to establish the type of strong personality and confident attitude that can engage consumers, inspire trust, obtain advocacy, and sustain active interest and involvement.
El Paso, Salt Lake City, Dallas and Memphis are the Top Text Messaging markets in the U.S.
El Paso is the top U.S. city for text messaging according to consumer and media research firm Scarborough Research. Fifty-seven percent of cell phone subscribers age 18+ in El Paso text message, versus 48 percent of adult cellular subscribers nationally. Other leading markets for text messaging include Salt Lake City, Dallas and Memphis.
Clorox partners with Animal Planet to introduce ‘The Vanishing Frog’.
From the forests of Puerto Rico to the jungles of Central America to the high Sierras of the American West, the world’s frogs are mysteriously vanishing.
