comScore, Inc. released results from a study of the state of the Internet in Brazil, which includes a focus on social networking, one of the country’s most popular Internet categories. comScore’s data show that 85 percent of Brazilians age 15 and older who accessed the Internet from home or work computers in September 2008 visited a social networking site, up from 76 percent in September 2007. Compared to other countries with Internet populations of at least 10 million monthly unique visitors, Brazil had the second highest percent reach in the social networking category, slightly behind Canada with 87 percent.
Media
FCC could begin investigating the PPM Issue.
According to the office of Federal Communications Commissioner (FCC) Jonathan Adelstein, he has requested that FCC Chairman Kevin Martin to initiate a formal investigation into Arbitron’s launch of its Portable People Meter (PPM) service nationwide, based on accusations by minority broadcasters that the PPM short-counts the minority audience. According to Radio & Records magazine.
Nielsen in the Radio Ratings Business?
Cumulus Media Inc. and The Nielsen Company announced that starting in 2009 Nielsen will provide audience measurement and radio ratings in 50 small- and mid-sized US markets.
The TV Channel is Changing.
Please do not adjust your dial, but do be prepared to switch your thinking.
TV still has mass, but not nearly as much as it used to.
The Blogosphere in Latin America: An Analysis of the Region’s Webfluentials.
A study released by The Jeffrey Group reveals that the blogosphere in Latin America is established and growing in size and impact as rapidly as the Internet penetration in the region. The study, titled The Blogosphere in Latin America: An Analysis of the Region’s Webfluentials, examines the patterns and impact of blogging in Latin America as a growing medium of communication with a huge potential for business and organizational impact.
Volkswagen and MLS kick off ‘The Road to MLS Cup’.
Volkswagen of America, in partnership with Major League Soccer, kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour
will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans.
Multicultural Marketing is Smart Business.
Understanding the rapid shifts in the customer landscape is essential for any business that wants to compete successfully in today’s increasingly diverse economy. The most successful companies have integrated multicultural awareness and marketing as a core corporate strategy. By Cruz Flores, Senior Manager, Multicultural Markets for Qwest Communications
