By the end of 2008 the radio industry will have experienced its second year of negative growth by tripling station revenue losses to -7 percent, according to the estimates of BIA Advisory Services.
Media
State of the Blogosphere 2008.
Technorati’s State of the Blogosphere 2008 report has unearthed and analyzed the trends and themes of blogging.
IBM Study shows Consumers will accept new forms of Advertising.
IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services — such as social networking and videos — on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits.
Brand Personality: Communicating Character and Authenticity in a Digital World.
Digital media technologies have opened many new channels of communication and information, giving companies the opportunity to develop much closer relationships between their brands and their consumers. As a result, both companies and their brands have had to establish the type of strong personality and confident attitude that can engage consumers, inspire trust, obtain advocacy, and sustain active interest and involvement.
