Media

El Paso is the top U.S. city for text messaging according to consumer and media research firm Scarborough Research. Fifty-seven percent of cell phone subscribers age 18+ in El Paso text message, versus 48 percent of adult cellular subscribers nationally. Other leading markets for text messaging include Salt Lake City, Dallas and Memphis.

From the forests of Puerto Rico to the jungles of Central America to the high Sierras of the American West, the world’s frogs are mysteriously vanishing.

comScore, Inc. released results from a study of the state of the Internet in Brazil, which includes a focus on social networking, one of the country’s most popular Internet categories. comScore’s data show that 85 percent of Brazilians age 15 and older who accessed the Internet from home or work computers in September 2008 visited a social networking site, up from 76 percent in September 2007. Compared to other countries with Internet populations of at least 10 million monthly unique visitors, Brazil had the second highest percent reach in the social networking category, slightly behind Canada with 87 percent.

According to the office of Federal Communications Commissioner (FCC) Jonathan Adelstein, he has requested that FCC Chairman Kevin Martin to initiate a formal investigation into Arbitron’s launch of its Portable People Meter (PPM) service nationwide, based on accusations by minority broadcasters that the PPM short-counts the minority audience. According to Radio & Records magazine.

Cumulus Media Inc. and The Nielsen Company announced that starting in 2009 Nielsen will provide audience measurement and radio ratings in 50 small- and mid-sized US markets.

Please do not adjust your dial, but do be prepared to switch your thinking.

TV still has mass, but not nearly as much as it used to.

Talk, talk, talk, talk, talk.