Media

A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

Universo announced the premiere of a new weekly children’s show, Club Mundo Kids, on Sunday, April 11 at 10:30AM/9:30CT, which will offer preschoolers and young kids the opportunity to explore a range of topics, from the environment and wildlife to space exploration, sports and other relevant issues. 

Estrella Media presents two spring sales presentations in May – the Estrella Media IAB NewFronts presentation and the Estrella Media Upfront experience.

SBS has signed an agreement naming Katz Media Group its media representation company.  By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report

Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.

Combate Americas, LLC and Univision Communications Inc. announced a new, five-year media rights deal for Hispanic Mixed Martial Arts (MMA) sports franchise.

This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.

“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”

Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

EstrellaTV unveiled season five of the popular primetime game show 100 Latinos Dijeron last night, Monday, March 22 at 7 PM ET/6 PM CT.

Univision’s TUDN announced that it has secured the exclusive Spanish-language rights to the Copa América Argentina – Colombia 2021.

Noticias Telemundo nnounced the launch of “Axios Latino,” a weekly English-language newsletter examining the key issues impacting the Latino community.

In keeping with its commitment to highlight and amplify unheard or marginalized voices, this Thursday, March 18, at 10 p.m. ET and again on Sunday, March 21, at 8 p.m. ET Hemisphere Media Group’s WAPA Televisión and WAPA América will air “Sombras de Una Verdad” (Shadows of a Truth) a documentary that aims to cast light on the silent but pervasive issue of racism in Puerto Rico.

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

One of the most basic tenets of an advertising plan is to deliver the right message to the right prospect. Today, that means going where all viewers are, not just the heaviest concentrations.

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.