Media

ESPN Deportes announced the launch of a new advertising campaign surrounding its extensive coverage of the 2008-2009 winter league baseball from Dominican Republic, Venezuela and Mexico. “Le Quitamos el Frío al Invierno” which translates to “We take the cold out of the Winter”, the weather forecast for winter season transitioning to high temperatures as the country heats up with a “warm front” coming from the Caribbean and the Pacific bringing the heat of winter baseball to ESPN Deportes. The campaign is already appearing in selected areas around New York City and Miami.

Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research.

Although overall time spent watching television in primetime has changed remarkably little in the past four years, the specifics of how, what — and even where — that viewing happens are being transformed, according to a new report from Knowledge Networks. These changes in the primetime experience are being driven in part by the very different habits of Generation X, Millennials, and Young Baby Boomers

Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design.

If you thought that the departure of Elliott Spitzer from the public scene might have put out the FCC’s fire for enforcement of the payola rules, think again. That fire is still blazing. In recent days the Enforcement Bureau has sent out letters of inquiry to a number of Spanish-language radio stations demanding responses concerning allegations of payola.