Mr. Marsillo advised us that the Interep Chapter 7 filing is a very serious and unfortunate occurrence for the wholly industry and not only the Hispanic Market. He also stated that due to the growth and scope of both Azteca America Spot Television Sales and Hispanic Independent Television Sales he has at least four different equity options to continue operating both divisions that will be revealed shortly.
Media
US Internet user update.
The Internet has long been a mass medium in the US, but it just got a little more massive.
2 mobile internet experiences with 2 opportunities.
At Mobile Internet World 2008, Yankee Group released a new report that declares there is not one mobile internet experience, but two. The report defines one mobile internet experience as providing Anywhere connectivity for big screens and the other as providing optimized connectivity for small screens, and forecasts that the two mobile experiences will diverge, not converge. Service providers must plan for this by segmenting their customer bases and delivering content, value and performance optimized for each category.
Independent Yellow Pages garner 40% share of overall Directory Usage.
The ADP National Yellow Pages Study revealed 85 percent of the U.S. population used a printed directory last year. Independent publishers (those not affiliated with local telephone companies) enjoyed a strong share of this consumer usage, with 40 percent of overall Yellow Pages look-ups going to independent directories.
Puerto Rico Daily Sun hits newsstands.
The Puerto Rico Daily Sun (PRDS), the island’s first newspaper organized as a cooperative, will publish its first issue on Wednesday, October 22, to address the needs of the local English-language readership.
Miss Puerto Rico Universe 2009 Pageant live on WAPA America.
On Wednesday, October 22, residents of the United States will be able to watch the 2009 Miss Puerto Rico Universe pageant, the biggest, most beloved television event in Puerto Rico, live from San Juan-exclusively on WAPA America.
Family, Friends & Community – Networked Families.
The internet and cell phones have become central components of modern family life. Among all household types, the traditional nuclear family has the highest rate of technology usage and ownership.
Direct Navigation: The Foundation for the Online Business of Brands and of Cybersquatters.
The Internet has changed greatly since its inception, and is arguably the fastest growing medium for the dissemination of information, communication, and global commerce. In addition to changes within the Internet landscape, there have been distinct changes in the behavior of Internet users. In order to use the Internet as effectively as possible, today’s brand owners must recognize the patterns in Internet behavior and browsing. The purpose of this paper is to closely examine the ways that users seek the content they are looking for and to identify the new and evolving set of problems facing brand owners who are trying to develop their online presence.
