If you thought that the departure of Elliott Spitzer from the public scene might have put out the FCC’s fire for enforcement of the payola rules, think again. That fire is still blazing. In recent days the Enforcement Bureau has sent out letters of inquiry to a number of Spanish-language radio stations demanding responses concerning allegations of payola.
Media
Tom Marsillo comments on Interep Chapter 7 filing and future of Spanish-Language representation.
Mr. Marsillo advised us that the Interep Chapter 7 filing is a very serious and unfortunate occurrence for the wholly industry and not only the Hispanic Market. He also stated that due to the growth and scope of both Azteca America Spot Television Sales and Hispanic Independent Television Sales he has at least four different equity options to continue operating both divisions that will be revealed shortly.
US Internet user update.
The Internet has long been a mass medium in the US, but it just got a little more massive.
2 mobile internet experiences with 2 opportunities.
At Mobile Internet World 2008, Yankee Group released a new report that declares there is not one mobile internet experience, but two. The report defines one mobile internet experience as providing Anywhere connectivity for big screens and the other as providing optimized connectivity for small screens, and forecasts that the two mobile experiences will diverge, not converge. Service providers must plan for this by segmenting their customer bases and delivering content, value and performance optimized for each category.
Independent Yellow Pages garner 40% share of overall Directory Usage.
The ADP National Yellow Pages Study revealed 85 percent of the U.S. population used a printed directory last year. Independent publishers (those not affiliated with local telephone companies) enjoyed a strong share of this consumer usage, with 40 percent of overall Yellow Pages look-ups going to independent directories.
Puerto Rico Daily Sun hits newsstands.
The Puerto Rico Daily Sun (PRDS), the island’s first newspaper organized as a cooperative, will publish its first issue on Wednesday, October 22, to address the needs of the local English-language readership.
Miss Puerto Rico Universe 2009 Pageant live on WAPA America.
On Wednesday, October 22, residents of the United States will be able to watch the 2009 Miss Puerto Rico Universe pageant, the biggest, most beloved television event in Puerto Rico, live from San Juan-exclusively on WAPA America.
