Media

The internet and cell phones have become central components of modern family life. Among all household types, the traditional nuclear family has the highest rate of technology usage and ownership.

The Internet has changed greatly since its inception, and is arguably the fastest growing medium for the dissemination of information, communication, and global commerce. In addition to changes within the Internet landscape, there have been distinct changes in the behavior of Internet users. In order to use the Internet as effectively as possible, today’s brand owners must recognize the patterns in Internet behavior and browsing. The purpose of this paper is to closely examine the ways that users seek the content they are looking for and to identify the new and evolving set of problems facing brand owners who are trying to develop their online presence.

Over 54% of those surveyed said their mobile phone usage had increased by more than 25% over the last two years, and one in five respondents said it had increased by more than 50%.

Grupo Televisa, S.A.B. and Telemundo Communications Group Inc. announced that a subsidiary of Televisa and Telemundo have entered into license agreements to distribute Telemundo’s original content through digital and wireless platforms in Mexico.

October 13, 2008, was a milestone in mobile communications: the 25th anniversary of the first commercial cellphone call. As the revolution-without-wires has spread, the result is an adoption rate that would have left Alexander Graham Bell himself speechless. Within a quarter century of that call—which was placed to Mr. Bell’s grandson—the majority of people on this earth have a mobile phone.

Over half of all American workers, 68%, report socializing with co-workers while taking a break from work, and an additional 42% also confess to communicating with friends and family during the workday via telephone, email and texting.