The session, “From John Q Sample to Juan Q Sample”, represents the first time the topic of reaching Hispanics has been included in the DMA’s general assembly. The DMA’s Directo council, focused specifically on direct marketing to U.S. Hispanics, is sponsoring the session.
Media
The Puerto Rico Daily Sun to hit the stands this month
Heads up English-speaking community: the Puerto Rico Daily Sun is on its way. The newspaper, created by a group of 90 former San Juan Star employees who have formed the Cooperativa Prensa Unida, is set to see light this month, according to Marisol Lora, Operations Coordinator for this team.
New Jersey AG announces lawsuit against Arbitron over ratings method.
Attorney General Anne Milgram announced today that the state is suing Arbitron, monopoly provider of audience ratings data to U.S. radio stations, charging that its use of a new, unaccredited system for measuring listenership harms minority consumers and violates New Jersey’s consumer fraud, advertising and anti-discrimination laws.
NY AG filed suit against Arbitron’s false advertising and deceptive business practices.
Attorney General Andrew M. Cuomo today announced that his office has filed a lawsuit in New York County Supreme Court against Arbitron, the largest media ratings company for the radio market in the United States. The lawsuit accuses Arbitron of deceptively claiming that its Portable People Meter (PPM) system is valid, fair, and representative of diverse radio markets. It also charges Arbitron with failing to disclose important flaws in the PPM methodology to broadcasters, advertisers, shareholders and the public, including serious shortcomings in the accuracy of the new system and its inadequate representation of African-Americans and Latinos.
Americans expect companies to have a presence in Social Media.
Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.
Hispanic Teens increasingly important Wireless Consumers.
US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.
