Media

Attorney General Anne Milgram announced today that the state is suing Arbitron, monopoly provider of audience ratings data to U.S. radio stations, charging that its use of a new, unaccredited system for measuring listenership harms minority consumers and violates New Jersey’s consumer fraud, advertising and anti-discrimination laws.

Attorney General Andrew M. Cuomo today announced that his office has filed a lawsuit in New York County Supreme Court against Arbitron, the largest media ratings company for the radio market in the United States. The lawsuit accuses Arbitron of deceptively claiming that its Portable People Meter (PPM) system is valid, fair, and representative of diverse radio markets. It also charges Arbitron with failing to disclose important flaws in the PPM methodology to broadcasters, advertisers, shareholders and the public, including serious shortcomings in the accuracy of the new system and its inadequate representation of African-Americans and Latinos.

Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.

US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.

Text messaging overtakes mobile voice calls.

Federal Communications Commission Kevin J. Martin has proposed that Class A TV & Low-Power TV stations enjoy the same must-carry opportunities granted to full-power TV stations by all cable system operators in the USA. This is an important issue for the Hispanic Market, since there are many Class A & Low-Power TV stations serving our Hispanic Consumer base and they encounter many obstacle and escalated costs in expanding the coverage and reach.