A year and a half ago in anticipation of what undoubtedly would become the greatest impact the Hispanic vote would have on any Presidential Election to date, I began the long and tedious process of trying to convince the folks at the presidential candidate’s headquarters that newspaper advertising would make a great vehicle to advertise their message to Hispanics and secure votes. Together with a colleague, we hit up everyone from Richardson to that long-shot democratic rising star, Senator Barack Obama. By Roger Gonzalez. To view El Blog CLICK on link above.
Media
Mega TV to launch in Puerto Rico.
Spanish Broadcasting System, Inc. announced hat Mega TV will launch on WSJU-TV Channel 30, the network’s newest affiliate in Puerto Rico, pursuant to a retransmission agreement entered into between SBS and WSJU station owner, AERCO. The agreement allows island residents to enjoy Mega TV’s high quality programming via over-the-air, as well as all cable and satellite systems serving Puerto Rico. The launch will take place on Monday, August 25th.
86 % of visitors to healthcare facilities recalled ads from waiting rooms and treatment areas.
Eighty-six percent of those exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study by Arbitron Inc.
Web is sole bright spot in Auto Ad Mix.
The automotive industry is having a rough year, and the effects are spilling over into its advertising. In Q1 2008, online was the only medium for which automotive ad spending did not fall, according to Bernstein Research. The research firm said that even Internet ad spending by automakers rose only 3.8% over Q4 2007, accounting for 8.6% of total online advertising.
Jesus Soto to receive The Profiles Leadership Award from SBA.
It was announced that Jesus M. Soto, will receive the Spanish Broadcasters Association’s Profiles in Leadership Award for 2008 in a ceremony and reception to be held in Austin, Texas on Wednesday, September 17, 2008 during the National Association of Broadcaster’s Radio Show.
impreMedia announces new management structure at its New York newspapers.
impreMedia Chairman and CEO, John Paton, announced a new management structure at its New York properties: El Diario La Prensa and Hoy Nueva York.
PPM: Ready for Spanish Radio.
On August 13, 2008 four of the country’s top 10 Hispanic markets, including the number one market, officially received their first pre-currency PPM report. By John Snyder – Vice President, PPM Sales
