Media

The son of undocumented Mexican immigrants has just done the unexpected at the 2008 Beijing Olympics: winning a Gold Medal in freestyle wrestling. Henry Cejudo, who moved around a lot growing up in the U.S., and went straight from high school to competitive international wrestling has just done the unthinkable! Published by Manny Gonzalez. To view El Blog CLICK above.

Telemundo Communications Group announced results for its ten-day viewership of the 2008 Beijing Olympics. According to Nielsen Media Research, Telemundo’s coverage of the games thru 8/17/08 which equaled 96 hours, was watched by 12 million unique Persons 2 plus which now has surpassed the ’04 Athens cumulative audience (10.8 M) by 12%.

Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and upbeat new program featuring sought-after celebrity guests, renowned experts and engaging musical surprises. Kmart has signed on as the premiere sponsor of “Hola Martín,” which airs Monday through Friday across RadioCadena.

The largest newspaper in Puerto Rico El Nuevo Dia owned and operated by the Ferré-Rangel family, began publishing five years ago in Orlando Florida as El Nuevo Dia de Orlando.

The entry into the Orlando market mirror the growth of the Hispanic population and continued migration of Puerto Ricans from the island.

eMarketer predicts that advertisers in the US will spend $24.9 billion online this year. That estimate is slightly lower than the one eMarketer released in March 2008, which said that US online advertising spending would reach $25.9 billion in 2008.

The Direct Marketing Association (DMA) released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.