Spanish Broadcasting System, Inc. announced hat Mega TV will launch on WSJU-TV Channel 30, the network’s newest affiliate in Puerto Rico, pursuant to a retransmission agreement entered into between SBS and WSJU station owner, AERCO. The agreement allows island residents to enjoy Mega TV’s high quality programming via over-the-air, as well as all cable and satellite systems serving Puerto Rico. The launch will take place on Monday, August 25th.
Media
86 % of visitors to healthcare facilities recalled ads from waiting rooms and treatment areas.
Eighty-six percent of those exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study by Arbitron Inc.
Web is sole bright spot in Auto Ad Mix.
The automotive industry is having a rough year, and the effects are spilling over into its advertising. In Q1 2008, online was the only medium for which automotive ad spending did not fall, according to Bernstein Research. The research firm said that even Internet ad spending by automakers rose only 3.8% over Q4 2007, accounting for 8.6% of total online advertising.
Jesus Soto to receive The Profiles Leadership Award from SBA.
It was announced that Jesus M. Soto, will receive the Spanish Broadcasters Association’s Profiles in Leadership Award for 2008 in a ceremony and reception to be held in Austin, Texas on Wednesday, September 17, 2008 during the National Association of Broadcaster’s Radio Show.
impreMedia announces new management structure at its New York newspapers.
impreMedia Chairman and CEO, John Paton, announced a new management structure at its New York properties: El Diario La Prensa and Hoy Nueva York.
PPM: Ready for Spanish Radio.
On August 13, 2008 four of the country’s top 10 Hispanic markets, including the number one market, officially received their first pre-currency PPM report. By John Snyder – Vice President, PPM Sales
Lou Dobbs must be horrified…
The son of undocumented Mexican immigrants has just done the unexpected at the 2008 Beijing Olympics: winning a Gold Medal in freestyle wrestling. Henry Cejudo, who moved around a lot growing up in the U.S., and went straight from high school to competitive international wrestling has just done the unthinkable! Published by Manny Gonzalez. To view El Blog CLICK above.
Telemundo broadcast of 2008 Beijing Olympics delivers 12M viewers.
Telemundo Communications Group announced results for its ten-day viewership of the 2008 Beijing Olympics. According to Nielsen Media Research, Telemundo’s coverage of the games thru 8/17/08 which equaled 96 hours, was watched by 12 million unique Persons 2 plus which now has surpassed the ’04 Athens cumulative audience (10.8 M) by 12%.
