Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and upbeat new program featuring sought-after celebrity guests, renowned experts and engaging musical surprises. Kmart has signed on as the premiere sponsor of “Hola Martín,” which airs Monday through Friday across RadioCadena.
Media
El Nuevo Dia Orlando will cease operations.
The largest newspaper in Puerto Rico El Nuevo Dia owned and operated by the Ferré-Rangel family, began publishing five years ago in Orlando Florida as El Nuevo Dia de Orlando.
The entry into the Orlando market mirror the growth of the Hispanic population and continued migration of Puerto Ricans from the island.
Online Ad Spending Update.
eMarketer predicts that advertisers in the US will spend $24.9 billion online this year. That estimate is slightly lower than the one eMarketer released in March 2008, which said that US online advertising spending would reach $25.9 billion in 2008.
Direct Mail practices, benchmarks and strategies.
The Direct Marketing Association (DMA) released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.
Joanne Lynch promoted to President of the Univision Television Station Group.
Univision Communications Inc. announced that Joanne Lynch has been promoted to president of the Television Station Group, effective immediately. In this role, she will oversee Univision’s and TeleFutura’s 63 television stations.
