As voters ditch landlines, are polls less accurate?
Telecom marketers and market researchers overall are keenly aware that the number of mobile-only households in the US is growing. Not only are many Americans abandoning their landlines outright, but an even larger number are functionally mobile-only and rarely use their landline phones anymore.
Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released by the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites.
Just a few weeks ago I wrote about what was about to happen to our business as a result of Arbitron’s new method of ratings measurement called PPM (Portable People Meter). I said that if Arbitron continued with its plans to roll out this new measurement without making the necessary changes that the Hispanic and Urban broadcasters are demanding that the consequences would be dire. What has happened since then?
According to Radio and Records, the merged XM-Sirius must file necessary applications with the FCC to provide satellite radio service to Puerto Rico using terrestrial repeaters within three months of the merger’s consummation, notes the FCC in papers detailing the merger released late Monday afternoon (July 28). While both Sirius and XM have separately programmed, operated and regulated companies doing their work in Canada, the satellite signals beamed from Sirius’ Manhattan studios and XM’s massive Washington, D.C., complex have not been sold outside the continental United States.
The Interactive Advertising Bureau (IAB) announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.
