Media

The Interactive Advertising Bureau (IAB) announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.

Telemundo Communications Group revealed that its upcoming telecast of the 2008 Olympic Games in Beijing, China will be the best ad-supported broadcast of the Olympics in the network’s history. Telemundo has signed on major national advertisers across all categories including AT&T, Coca-Cola, Farmers Insurance, Mexico Tourism Board, Target and U.S. Navy. Locally, the games will be sponsored by AT&T and Chevron.

Lucia Ballas-Traynor has been named publisher of People en Español, it was announced by Time Inc. Entertainment Group president Paul Caine. She begins her new position August 18.

Televisa Publishing & Digital announced the expansion to their alliance with BIGresearch to provide marketers with a deeper understanding of Hispanic consumers.

Todobebé, Inc. announced the launch of “Viva La Familia de Todobebé” on the Univision Network.

The first episode is a star-studded Prime Time Special airing at 10pm on Friday July 25th, 2008, and includes special guest appearances by Jorge Ramos, Los Tigres del Norte, Angélica Vale, Don Francisco, Ana Bárbara, and more.

“I heard it through the grapevine…” or maybe on my mobile phone.

The music industry is learning a hard lesson: The mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.

Arbitron Inc. has released the first preliminary radio ratings from the Los Angeles Portable People Meter radio ratings service.