ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-rated sporting events on Spanish-language television so far this year. The EURO2008 final delivered a 10.08 Hispanic household coverage rating (357,000 households) and delivered 647,000 Hispanic viewers.
Media
Hispanic Solutions shuffles the deck.
Chicago based Hispanic Solutions, parent company of Papel Media, is restructuring its organization. Founder and now former CEO John Trainor is leaving to assume the role of General Manager at the Tribune Company‚s HOY in Chicago.
Hispanics Changing the landscape of News.
The Univision Television Group announced that two of its stations’ newscasts have taken the top two spots across all people meter markets in the entire country, regardless of language, demonstrating increasing influence and civic engagement of Hispanics. According to the latest June sweep measuring all people meter markets, KMEX, Univision 34 in LA and WXTV, Univision 41 in NY have the #1 and #2 highest-rated early evening newscasts among total Adults 18-49, marking a pivotal moment in the world of broadcast news viewership.
Nielsen IAG Hispanic TV Engagement study.
Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the composition of their sample and some topline highlight.
Cesar Pizarro retires from El Nuevo Herald.
Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement.
Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular.
Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.
