Media

This summer, Olympic Games 2008 fever comes to Telemundo exclusively, live in Spanish and directly from Beijing, China. Covering a wide variety of Hispanics’ favorite sports, the Spanish-language network kicks off its summer Olympic broadcast on Wednesday, August 6 and continues through Sunday, August 24. In its second Olympic broadcast, Telemundo will offer an unprecedented 380+ hours of exclusive coverage through its standard daily broadcast schedule ˆ 2am to 6am ET/PT and 8am to 10am ET/PT – as well as its 24/7 broadband-exclusive video coverage in its exclusive webpage.

CaribeVision Television Group announced that in order to promote the relationships between viewers and its TV shows, its CEO Carlos Barba, has recently made a business joint venture with Tactical Wireles to develop interactive television (text messaging).

Based on the above article regarding PPM and the key issues brought forth by the Spanish Radio Association (SRA), we took the liberty to calculate the impact on local, regional and national dollars potentially impacted on Hispanic radio stations serving US Hispanic Consumers.

The number is HUGE … +/- $250,000,000 in local, regional and national Hispanic Radio revenues negotiated with Arbitron ratings.

But what is the trump card?

The Spanish Radio Association (SRA) created a list of issue they expect to receive answer on from Arbitron. Answers have not come forth, but are expected by the SRA from Arbitron.

Some 55% of all adult Americans now have a high-speed internet connection at home. The percentage of Americans with broadband at home has grown from 47% in early 2007. Poorer Americans saw no growth in broadband adoption in the past year while at the same time nearly one-third of broadband users pay more to get faster connections.

They still prefer shopping offline

Nearly six out of 10 US teens surveyed have made a purchase online, according to a June 2008 study conducted by OTX and The Intelligence Group. Responding online buying teens said they spent an average of $46 every month, and more than one-quarter spent $50 or more.

Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, according to the J.D. Power and Associates 2008 Power Auto Online Media Study-Summer.

According to Radio Ink magazine, a resolution by the FCC Advisory Committee on Diversity for Communications in the Digital Age asks the commission to “investigate Arbitron’s new PPM audience measurement system to determine whether the system is having or will have a detrimental and discriminatory effect upon stations targeting minority audiences.”

Fox Sports en Español demonstrated to the international media community its expertise in providing innovative advertising solutions for its advertising partners when Conill’s campaign for the launch of the new Toyota Corolla was awarded a Silver Media Lion during the 55th Annual Cannes International Advertising Festival held June 15-21.

ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-rated sporting events on Spanish-language television so far this year. The EURO2008 final delivered a 10.08 Hispanic household coverage rating (357,000 households) and delivered 647,000 Hispanic viewers.