The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
Media
Alternative Out-of-Home Media Forecast 2007-2011.
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.
1.2 Billion Mobile Subscribers.
Simply gigantic.
Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world’s population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.
Arbitron announces restart of commercialization of Portable People Meter Ratings Services.
Arbitron Inc. announced that it will resume the commercialization of its Portable People Meter radio ratings service in eight markets.
Retail email rendering Benchmark Study.
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot , and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
More Video Viewed on PCs.
But consumers still spend most time with TV
TV is still the viewing method of choice, but the amount of time spent watching video on PCs appears to be growing.
Fútbol de Primera acquires the exclusive U.S. Radio rights to the 2009 CONCACAF Gold Cup.
Fútbol de Primera announced that it has obtained the exclusive U.S. Spanish-language radio rights for the 2009 CONCACAF Gold Cup. Next summer, FDP will carry all of the excitement of the highly-anticipated tournament on its Radio Network of 85 affiliate stations, including a record 25 FMs, covering almost 90% of the Hispanic market in the U.S.
Raul Alarcon Sr. passes ……
Raul Alarcon Sr., founder and Director Emeritus of Spanish Broadcasting System, has died.
Alarcon, a pioneer in Spanish-language broadcasting, left Cuba, and the radio company he had founded there, following Fidel Castro’s rise to power. He re-established his radio career in the United States, and in 1983, he purchased his first radio station.
