Spanish-language radio broadcasters Spanish Broadcasting System, Entravision Communications Corporation, Univision Communications and Border Media Partners have formed an industry-focused committee to voice concerns about Arbitron’s proposed rollout of the Portable People Meter (PPM) and the potentially harmful impact it could have on the Hispanic marketplace. The newly created group has been named the Spanish Radio Association (“SRA”).
Media
Gen Y comes into Focus.
Buying power, income on the rise
Call them Generation Y, millennials or whatever you choose. Just don’t ignore them.
Consumers want your E-Mail.
Postal mail still gets results, too
Text and instant messaging are fine for friends, but not for marketers.
That was the main finding of ExactTarget’s “2008 Channel Preference Survey.”
Who Blogs Now?
Looking at blogger demographics
Blogging has gone mainstream. What was once a quirky hobby based on sharing intimate details with the world has morphed into something used by major corporations and media outlets.
