Eleven years after launching as the first national Spanish-language sports network in the United States, Fox Sports en Español has not only evolved into the most dominant sports network in Spanish-language cable television, but stands as the country’s most widely-distributed sports brand with its multi-platform assets. The network hosted its eighth upfront presentation today before an audience of nearly 1,000 media and advertising professionals at Cipriani in New York City. Fox Sports en Español unveiled key programming properties, and its extensive brand capabilities for the year ahead.
Media
TV advertising faces hard times in 2008 and 2009.
The latest research from media analyst firm Screen Digest examines the outlook for the global TV advertising market to 2012. As the economy looks set for a downturn, Screen Digest Senior Analyst and advertising specialist, Vincent Létang, expects to see sluggish growth to 2009, with the outlook improving from 2010 to 2012. In particular, traditional forms of advertising will suffer as TV audiences fragment and online advertising continues to take a greater share of marketing budgets.
TELEMUNDO 2008-2009.
On the heels of its successful client development meetings and the recent content agreement with Televisa for Mexico, Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, revealed today its 2008-2009 original programming season at a press conference held at the Radio City Suite of the Rainbow Room in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernandez, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Carlos Bardasano, Executive Vice President of Entertainment, Telemundo; and Flavio Morales, Vice President of Programming, mun2.
“Telemundo has come of age as a content company and has become one of the most respected producers in the world. Our partnerships with Televisa and TV Globo are a great affirmation of the success of our original content business model,” said Browne.
Happy Mother’s Day! Todobebé celebrates the launch of its first magazine.
For all those moms who want to better understand their baby’s different cries, look amazing in minutes, have vaccination schedules for their kids, or even learn about the latest “toys” for kids (and moms!), Todobebé has a wonderful surprise in store for them.
Arbitron’s Portable People Meter & it effect on Hispanic Radio.
By now almost everyone in the media industry has heard about Arbitron’s latest attempt to improve its present day system of “diary keeping” to a new and supposedly “improved” method of electronic measurement called the “Portable People Meter”- PPM. The transition has been far from smooth. By Frank Flores / Spanish Broadcasting System/NY.
