DIRECTV Más will unveil its latest Spanish-language programming and advertising campaign to the press.
Media
Fundamentals of Mobile & Mobile Marketing
This white paper is intended to provide an overview of the mobile marketing options available to marketers today.
Mobile Marketing Association publishes Global Mobile Advertising Guidelines.
The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
