This white paper is intended to provide an overview of the mobile marketing options available to marketers today.
Media
Mobile Marketing Association publishes Global Mobile Advertising Guidelines.
The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
It’s a Phone, It’s a Computer, It’s a TV…It’s where the Future of Mobile is headed.
It’s all right there in your pocket: Control over your bank accounts. Your complete music library. Full access to the Internet and email. Real-time TV shows. Movie and restaurant reviews and the directions to get there. Oh, and a full-featured telephone.
For most of us, the tool that gives us all this functionality is a personal computer. But soon — perhaps not this year, but maybe next, and definitely by 2010 — a significant portion of the world’s three billion mobile phone users will be able to effortlessly do all this and more right from their cellular phones.
Disney to launch Disney En Familia magazine.
Disney En Familia, a new Spanish-language magazine for parents that celebrates the joys of Latino family life, will publish its premiere issue this coming July.
Telemundo beefs up research capabilities.
Telemundo Communications Group announced that it is unveiling The Pulse Research Center, a state-of-the-art research facility at Universal City Walk in Los Angeles. In addition, Telemundo has subscribed to IAG Research, making it the first Spanish-language network client of IAG, offering advertisers and clients new comprehensive nation-wide research solutions in time for the 2008-2009 Upfront season.
LATV adds New York, Chicago and Dallas.
LATV announced a distribution partnership with Tribune Broadcasting, bringing major stations in New York, Chicago and Dallas into its affiliate fold. The addition of the number-one, number-three and number-six designated market areas (DMA) places LATV in front of nine million additional television households.
